travel+leisure
CREATING AN INDUSTRY-LEADING ADVISORY BOARD THAT FUELS A SALES AND MARKETING ECOSYSTEM
CHALLENGE
To maintain their position as the industry-leading media brand for all things travel and lifestyle, Travel+Leisure needs to have their finger on the pulse of the marketplace and keep pace with the ever-present disruption and evolution. From increased competition and technology advancements, to a global pandemic and an accelerated recovery - T+L needs differentiated ways to serve, inform and inspire their advertisers, partners and readers.
solution
One of Strategic Vision’s founding clients, T+L has been a partner for over twenty years. Always recognizing the critical role Travel Advisors play in the success of travel-related brands and business, together we created the industry’s leading Advisory Board, where hand-picked advisors counsel, strategize, validate, and debate the hottest industry topics, trends and offerings. This access and knowledge informs T+L’s owned channels, products and offerings - but they are also extended to advertisers and partners as an invaluable insights and knowledge tool - informing everything from sales strategies to marketing plans to product offerings. This win/win/win formula has created a demand-led ecosystem - with destinations vying to host quarterly board meetings, suppliers competing to sponsor virtual and in-person sessions and Advisors seeking to serve on the Board.
Participating Suppliers
Destinations
Hotels
Cruise Lines
Tour Operators
Recent Board Meeting Destinations
Turkey
India
Saudi Arabia
Singapore
Australia
Services Provided by Advisor Panels
Research/Focus Groups
Product Development
Sales Strategies
Advertising and Marketing Council
CRM and retention/loyalty plan
results
The Travel+Leisure Advisory Board program has become the industry gold standard of leveraging access to leading travel advisors, editors and industry experts to serve their clients and leaders.