About Us

Founded in 1998, Strategic Vision is a global marketing communications company offering a range of integrated sales, marketing and consultancy services for organizations in the luxury lifestyle, travel, hospitality and event industries.

The consultancy specializes in developing and executing strategies that raise the profile of and build revenue for its clients with campaigns that focus directly on the luxury market and specifically target the affluent consumer through a variety of distribution channels. Read More

Our Expertise

Advisory Board Development
Branding & Positioning
Case Studies
Event Development & Management
Integrated Communication Strategy
Research
Situation Analysis
Strategic Planning & Implementation
Public Speaking

Luxury Beat

Black Travelers Matter: So why is our industry so damn white?
Black Travelers Matter: So why is our industry so damn white?
July 30, 2020

The last time I wrote, in May, we were still trying to understand the short- and long-term effects of the global pandemic. We have learned quite a bit since, but with recovery faltering in many places, the overall outlook is still a bit cloudy. One thing I believe we’ve all learned is to expect the unexpected. But I’m writing now on a different topic. Among the many surprising things to have happened this year is how quickly the issue of race and diversity has burst into our collective consciousness

Talking Travel: How to Communicate to Consumers and Employees Right Now
Talking Travel: How to Communicate to Consumers and Employees Right Now
May 7, 2020

As I write this, the travel industry is beginning to see some light at the end of the tunnel. The recovery will be likely tentative at first, and focus on staycations, drives, and short-haul trips. But there are so many dependencies—transmission rates, social-distancing regulations, border closures—that it’s impossible to make meaningful predictions. I’m curious to hear when you anticipate business returning, where your forward bookings are concentrated, and when you may start to bring employees back.

My Take on Coronavirus: Why Now Is the Time to Keep Talking
My Take on Coronavirus: Why Now Is the Time to Keep Talking
March 13, 2020

What a difference a month makes. Just a few weeks ago, I sent you the results of our annual Pulse of the Industry Survey, reflecting a mostly sunny outlook for 2020. Most respondents forecasted continued growth in revenue and bookings, their optimism quashing any concerns about terrorism, natural disasters, or economic uncertainty.
But then Wuhan sneezed, and the rest of the world started catching cold.

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