Founded in 1998, Strategic Vision is a global marketing communications company offering a range of integrated sales, marketing and consultancy services for organizations in the luxury lifestyle, travel, hospitality and event industries.
The consultancy specializes in developing and executing strategies that raise the profile of and build revenue for its clients with campaigns that focus directly on the luxury market and specifically target the affluent consumer through a variety of distribution channels. Read More
What a difference a month makes. Just a few weeks ago, I sent you the results of our annual Pulse of the Industry Survey, reflecting a mostly sunny outlook for 2020. Most respondents forecasted continued growth in revenue and bookings, their optimism quashing any concerns about terrorism, natural disasters, or economic uncertainty.
But then Wuhan sneezed, and the rest of the world started catching cold.
A strong economy prevails over concerns about global instability, according to Strategic Vision’s 2020 Pulse of the Industry Survey. At the same time, travelers have become more conscious of their impact on the places they visit.
Overtourism: Everyone is talking about it. Everyone wants to do something about it. And nobody is going to stop traveling. So, what to do? One thing is for sure: In this hyper-connected, over-polarized, blame-happy era, the issue is not going away.