About Us

Founded in 1998, Strategic Vision is a global marketing communications company offering a range of integrated sales, marketing and consultancy services for organizations in the luxury lifestyle, travel, hospitality and event industries.

The consultancy specializes in developing and executing strategies that raise the profile of and build revenue for its clients with campaigns that focus directly on the luxury market and specifically target the affluent consumer through a variety of distribution channels. Read More

Our Expertise

Advisory Board Development
Branding & Positioning
Event Development & Management
Integrated Communication Strategy
Research
Situation Analysis
Strategic Planning & Implementation
Public Speaking

 

Luxury Travelers Are Ready to Get Back on the Road in 2021 — a Potential Comeback Driven By Vaccines and Pent-Up Demand
Luxury Travelers Are Ready to Get Back on the Road in 2021 — a Potential Comeback Driven By Vaccines and Pent-Up Demand
January 11, 2021

More optimists than pessimists in Strategic Vision’s 2021 Pulse of the Industry Survey, which measured the post-pandemic travel outlook of both luxury travelers and travel advisors. Trending this year: Europe, safaris, domestic trips. Cruises and staycations? Not so much.

We Are Living in an Age of Anxiety…
We Are Living in an Age of Anxiety…
October 7, 2020

To say that we are navigating an uncertain world is a huge understatement. The pandemic, the economy, the American election, the future of our great industry — are all causing substantial confusion, anxiety, and stress. While we are all focused on figuring out what might happen next and how to deal with it, one issue that I fear we are not paying enough attention to is mental health. Whether you are considering your workforce, your business partners, or your clients, emotional and psychological wellness is at risk.

Black Travelers Matter: So why is our industry so damn white? (Part two)
Black Travelers Matter: So why is our industry so damn white? (Part two)
August 6, 2020

In my previous post, I wrote to you about the issues of racism and diversity and how the travel industry comes up short in multiple ways. I also shared insights and advice from experts I’ve spoken to. I’ve received a sizable number of responses so far. Most have been positive, thanking me for exploring the subject. Others have complained that I’ve waded into politics—however, I see this not as a political issue but as a business issue. Today, I focus on the subjects of marketing and operations, as well as the concept of “anti-racism,” and make the business case for why diversity matters.

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