SCOTT DUNN

PREPARING AND POSITIONING A GLOBAL TOUR OPERATOR FOR EXPONENTIAL GROWTH

CHALLENGE

Scott Dunn is a luxury tour operator founded in the UK with additional offices in San Diego and Singapore. Strategic Vision was retained by Scott Dunn to provide strategic guidance related to maximizing the company’s opportunity for growth in the United States, developing a new east coast hub location, and shaping the company’s five-year strategic plan. The company’s goal was to build revenue from $25M to $100M over five years.

solution

Strategic Vision conducted internal and external qualitative research along with a comprehensive audit of the business which included:

Client profiles and client experience

Sales and Marketing channels and plans

Brand Positioning

Product offerings

Partnerships

PR Efforts

Staffing

Technology

The diagnostic and growth plan for the business included a new New York East Coast hub, an overhauled US PR/Sales/Marketing structure, product and program optimizations and operational efficiencies.

results

Strategic Vision’s efforts and findings poised the Scott Dunn business to achieve their growth ambition.

  • "STRATEGIC VISION SHOULD BE VERY PROUD OF WHAT THEY HAVE ACHIEVED OVER THE YEARS"

    Sonia Davies | CEO | Scott Dunn