Research is vital to the foundation of setting an effective marketing strategy – making informed decisions about how to structure communications plans requires a wealth of keen, on-point information. At Strategic Vision, we firmly believe that when you’re equipped with knowledge, you’ve secured a degree of power for savvy strategy planning.
In-depth research programs allow the consultancy to explore the attitudes and opinions among leading travel advisors, incentive and meeting planners, and industry executives who are constantly in touch with the high-net-worth consumer. Understanding what’s happening in the luxury travel space and MICE market is one of the company’s greatest strengths.
Strategic Vision has a trio of market research platforms:
Strategic Vision works closely with YouGov’s American Affluence Research Center’s Affluent Market Tracking Study, a survey of the wealthiest 10% of U.S. households based on net worth.
We tap into a panel of 90 top travel agency owners and senior executives with whom we have long-standing relationships in order to gather insight into current market trends, the psychographics of the affluent traveler, and other crucial issues facing the luxury travel industry.
Our group of more than 20 meeting planners and incentive specialists share their feedback on destination trends and related MICE matters.