mgm resorts
MAINTAINING AND GROWING MARKET SHARE IN THE COMPETITIVE MEETINGS AND INCENTIVES SPACE
CHALLENGE
The Meetings and Incentive markets are critical segments for MGM Resorts’ iconic properties. As the market becomes increasingly competitive in a post-covid world, there is a need for an ongoing strategy to ensure they are delivering and continually innovating the experiences these important segments are seeking.
solution
Strategic Vision is on our second year of managing and moderating a Meetings and Incentives Advisory Board - a group of 14 industry leaders and influencers associated with the largest trade shows, associations, incentive houses and corporations.
Our Role Includes:
Recruitment and Interviews
Invitation and participation confirmation and processing
In-person and virtual meetings schedules and agendas
Event planning including travel
Meeting content development
Meeting oversight , moderation and synthesis
Post - meeting surveys
Ongoing liaising with Board members
Board renewal and refresh recommendations
results
The relationships MGM has created with a core group of industry leaders and influencers has enabled them to successfully maintain and meaningfully grow their leadership position in the groups market.