The Resurgence of Luxury Cruising
What We Can Learn From How Cruise Lines Staged A Comeback Two years ago, at the peak of the pandemic, it seemed nearly impossible that cruise lines would escape the cloud created by COVID, darkening their reputation in health and safety. Today, however, pent-up demand and skyrocketing hotel rates have primed the market for cruise lines to gain market share exponentially. Through better bundled values, high-end service, and adaptive health and safety protocols, the trajectory of cruise lines is incredibly well on the rise. Within the last 30 days, Strategic Vision and The Affluent Consumer Research Company surveyed over 900 U.S. adults aged 25+, with a household income of $250,000+. From this research, the overall intention to cruise is up 12% from 2021, with a respectable 33% increase among those who say…