Black Travelers Matter: So why is our industry so damn white? (Part two)
In my previous post, I wrote to you about the issues of racism and diversity and how the travel industry comes up short in multiple ways. I also shared insights and advice from experts I’ve spoken to. I’ve received a sizable number of responses so far. Most have been positive, thanking me for exploring the subject. Others have complained that I’ve waded into politics—however, I see this not as a political issue but as a business issue. Today, I focus on the subjects of marketing and operations, as well as the concept of “anti-racism,” and make the business case for why diversity matters. If you missed the last post, you may read it here. What Message Does Your Advertising Send? Diversity in Marketing As Tyronne Stoudemire, Vice President of Global…