Talking Travel: How to Communicate to Consumers and Employees Right Now
As I write this, the travel industry is beginning to see some light at the end of the tunnel. The recovery will be likely tentative at first, and focus on staycations, drives, and short-haul trips. But there are so many dependencies—transmission rates, social-distancing regulations, border closures—that it’s impossible to make meaningful predictions. I’m curious to hear when you anticipate business returning, where your forward bookings are concentrated, and when you may start to bring employees back. Meanwhile, in the here and now, things remain confusing. For every story about reopening there is another about the virus resurfacing. That makes it particularly challenging to communicate, both externally to consumers and internally to nurture company culture. These topics were on the agenda of a series of roundtable discussion with industry leaders that…