Brand Mission: Finding Your Why

Brand Mission: Finding Your Why

If you’re anything like me, it’s way too easy to get caught up in the daily grind of work—meetings, presentations, trips, repeat—and forget the underlying forces that motivate us to keep at it. Of course, we all work to grow our business and make some money, but is that really what gets us out of bed in the morning? What’s the deeper meaning that motivates us to do what we do—and not just work for work’s sake? I started asking myself this question recently after hearing a terrific speaker: Simon Sinek. He called this deeper meaning your “WHY,” and he makes a convincing case that each of us needs to define our mission and values—as individuals, as teams, and as companies—in order to succeed. Here’s Sinek’s argument, in sum: You…
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