The Allure of the Celebrity Chef
For a number of years now, top hotels and cruise lines have been forming partnerships with celebrity chefs to boost their culinary offerings. They’ve developed these alliances as a way to turn their hospitality products into true destinations for food lovers, as well as to drive revenues and increase rates. In a straw poll of hospitality providers, we’ve found that the celebrity chef is alive and well, as hotels and cruise lines continue to partner with them. The reason is they still see value in such partnerships, both to their hospitality products and their customers. Value of the Celebrity Chef Tom Kaplan, senior managing partner of Wolfgang Puck Fine Dining Group, which has restaurants at a number of top hotels around the world, including at MGM Resorts in Las Vegas,…