The Outlook For Affluent Travel
In the current climate of political and economic uncertainty, and terrorism reports dominating our news media, it is important to keep focused on how these issues impact the affluent travel market. Luxury travel advisors, deluxe hotels, luxury cruise lines and other upscale suppliers are keenly interested in the answer to that question, so I asked Cara David, managing partner for YouGov, for her firm’s latest survey of the U.S. affluent market. YouGov is a global market research firm that captures the views and perspectives of over 4 million consumers worldwide. One of YouGov’s most recent surveys captured the views of 2,515 U.S. based “affluent” consumers on a range of expenditure categories, including travel. The study analyzed differences between customer age profile and annual household income from Base Affluent ($150,000-$199,000 annual household…