The Importance of Agility

Agility is the one word that will define effective sales and marketing in 2015. Specifically, the ability of an organization to rapidly interpret, adapt, and respond to customer demands and changes in the travel industry. With today’s ever-evolving channels of distribution, changing demographics, and the continued emergence of new destinations, sales and marketing executives must be prepared to interpret these changes and move quickly to adapt. Agility is essential to improve revenues and to increase ADRs and bottom line growth. Travelers continue to learn about destinations in new ways, and hotels are opening everywhere across the globe in response to their demands. Major companies like Hilton, IHG, and Starwood are introducing new brands based on in-depth market research and opening properties in unlikely locations. Take for example the number of…
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Keep It Simple!

In line with my recent blog post about the use of technology in meeting rooms, I have come to the conclusion that hotels in the luxury sector still have much work to do when it comes to the design and implementation of in-room technology. As a business road warrior who spends countless nights in hotel rooms all over the world— predominately in the US, Europe, and Asia—keep it simple! Admittedly it has become much easier. Connecting to Wi-Fi in many hotel rooms no longer requires a technology degree, but there is still room for improvement. More hoteliers are including basic Wi-Fi access in the room charge. This is essential, and every hotel should understand that their guests expect it. Adequate lighting continues to be an issue with too many switches,…
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Survey Says…The Affluent Are Spending

It’s excellent news for our industry! The fact that affluent consumers are spending money was one of the key trends that emerged from the American Affluence Research Center’s Fall 2014 Affluent Market Tracking Study, a survey of the wealthiest 10 percent of U.S. households based on net worth. And, the segments in which they want to spend that money is extremely encouraging for us. Forty-two percent of the respondents indicated that they prefer to divide their discretionary income among durable goods, and local experiences or travel. This is an important sign of positive consumer confidence among high-net-worth individuals, and it also extends to holiday purchases. A reported 80 percent of the affluent said they will spend more or the same on holiday gifts this year compared to 2013. Here is…
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