Discover the Unfamiliar Australian Coast of Margaret River

Discover the Unfamiliar Australian Coast of Margaret River

I rarely write about my own travel experiences in this space, preferring to discuss a topic of interest to all of us in the industry, to help set the agenda and stimulate conversation. But once in a while I visit a place so extraordinary that I want to share with as many colleagues as I can. So please indulge me as I recount a recent trip to an area that’s unfamiliar to most luxury travelers but deserves greater attention: the Margaret River region of Western Australia. I found its combination of scenery, surfing, and wine unique, and its unhurried yet sophisticated vibe utterly captivating.   I’ve been to Perth several times and have even made it up to Broome, the remote beach…
Read More
The Everlasting, Indestructible, Unbreakable Industry

The Everlasting, Indestructible, Unbreakable Industry

For those of us in the travel industry, the 24-hour breaking-news cycle is a real stress-inducer. What terrorist attack, natural disaster, international crisis, or tweet-storm is going to be next? Will we see a wave of cancellations? How is it all going to affect our bottom lines? But after a particularly terrible string of events—I can just name-check the places, like Paris, Nice, Puerto Rico, or Hawaii, and you’ll know what I’m talking about—I’ve come to realize that the travel industry is much more resilient than it ever was. Something awful happens, a few people cancel or reroute their trips, occupancy rates drop... and then people start traveling again. Even if travelers temporarily steer clear of certain destinations, their appetite for travel per se is undiminished. They’re not afraid to…
Read More
2018 Outlook for Luxury Travel Industry Buoyed by Stronger Economy

2018 Outlook for Luxury Travel Industry Buoyed by Stronger Economy

Top travel management firms express broad optimism in Strategic Vision’s 2018 Pulse of the Industry Survey, despite headwinds from terrorism and other challenges. A strong economy and a desire to experience the world will lead to further growth in the U.S. luxury travel sector in 2018, according to a new survey of top travel management firms. The Pulse of the Industry Survey, conducted in December 2017 by Strategic Vision, reflects even more confidence about the industry than it did last year, despite industry challenges such as terrorism, hurricanes, and Zika virus. “High-end travelers are feeling bullish about the economy, which should lead to another banner year for luxury tourism in 2018,” says Peter J. Bates, President and Founder of Strategic Vision, a global marketing communications firm servicing the luxury travel…
Read More

Innovation in Australia

While moderating the Tourism Australia Summit recently, I noted key themes emerging included digital technology and an extraordinary bounty of culinary adventures driving tourism to Australia. Tourism Australia has a reputation for innovation and thinking outside the box with an approach to marketing its destination that others in the tourism industry may want to watch and emulate. Technology is the preferred method of providing content to the travel industry and potential long-haul travelers, feeding them an abundance of information on experiences unique to Australia. Bloggers, digital writers and new technology leaders addressed the online/mobile approach to attracting customers. An innovative use of new media demonstrated how integral technology is in motivating tourists to dream — and book. Newly developed billboard capabilities recognize when a certain international flight passes overhead. The…
Read More

Asian Hospitality Industry Energized

Traveling in Asia last month just prior to the arrival of Chinese New Year, I was again reminded just how dynamic the hospitality industry is in Asia. From the number of hotel brands opening new properties in Kuala Lumpur to the transformation of Singapore as a result of integrated resorts to Hong Kong, new restaurant concepts seem to open daily, and hospitality executives are continually reinventing and reenergizing to stay ahead of the curve. Much of this energy, of course, is driven by major property companies that all seem to have hotel subsidiaries. Flexibility is the key to the success. Market forces change, but the industry in Asia is adaptable. For example, China is experiencing a rapid slowdown in government entertaining, which has been drastically curtailed by the new government.…
Read More