Tag: hospitality

More optimists than pessimists in Strategic Vision’s 2021 Pulse of the Industry Survey, which measured the post-pandemic travel outlook of both luxury travelers and travel advisors. Trending this year: Europe, safaris, domestic trips. Cruises and staycations? Not so much.  A new study of consumers and professional travel advisors shows a net positive outlook for the luxury travel industry in 2021. Slightly more consumers feel optimistic about their leisure travel plans for this year than pessimistic, and luxury travel advisors see their business returning, albeit slowly, in 2021. The affluent consumers in the survey, conducted by Strategic Vision, a consultancy specializing in the luxury travel and lifestyle industries, are intently focused on how they can get back on the road, as well as when and where. And they have retained their…

A strong economy prevails over concerns about global instability, according to Strategic Vision’s 2020 Pulse of the Industry Survey. At the same time, travelers have become more conscious of their impact on the places they visit. Political and economic instability are no match for the insatiable drive to travel, according to a recent survey of top luxury travel executives, who predict yet another banner year for the segment. In its annual Pulse of the Industry Survey, travel consultancy Strategic Vision reports that 70% of respondents forecast an increase in revenues in 2020, while 50% described their clients’ attitudes as “optimistic” about both domestic and international travel. That positive sentiment largely overrides concerns about potential disruptors such as natural disasters, political unrest, and economic hiccups from Brexit or trade disputes. Luxury…

Today in Sydney, we launched the Australian Luxury Traveller 2019 study by Goldman Group – the biggest Virtuoso agency in Australia. The study was completed over the past three months by Strategic Vision in association with AccorHotels. We are pleased to provide the press release and survey results here. New destinations, heritage sites, gourmet food…and value for money - discover what the luxury traveller wants in 2019 A new survey has revealed intriguing insights into the globetrotting habits of Australia’s luxury travellers, including their passion for discovering unique experiences, their willingness to travel to far-flung locations and their spending habits in pursuit of the perfect getaway. The survey, conducted by the Goldman Group - Australia’s premier luxury travel advisory group, in partnership with AccorHotels, also underlined the close partnership between…

Increased wealth, interest in new experiences, and inspiration from social media outweigh concerns about economic headwinds and world events in Strategic Vision’s 2019 Pulse of the Industry Survey A survey of the top luxury travel management firms in the United States reveals surging optimism about the state of the industry heading into 2019. In its annual Pulse of the Industry Survey, global marketing communications firm Strategic Vision reports that 44% of companies surveyed say their clients are optimistic about international travel, with 54% optimistic about domestic travel. That’s a big leap from last year’s numbers of 19% for international travel and 29% for domestic travel. Only 16% of advisors said their clients were feeling cautious about international travel in this year’s survey. For most of the surveyed firms—which plan and…

Top travel management firms express broad optimism in Strategic Vision’s 2018 Pulse of the Industry Survey, despite headwinds from terrorism and other challenges. A strong economy and a desire to experience the world will lead to further growth in the U.S. luxury travel sector in 2018, according to a new survey of top travel management firms. The Pulse of the Industry Survey, conducted in December 2017 by Strategic Vision, reflects even more confidence about the industry than it did last year, despite industry challenges such as terrorism, hurricanes, and Zika virus. “High-end travelers are feeling bullish about the economy, which should lead to another banner year for luxury tourism in 2018,” says Peter J. Bates, President and Founder of Strategic Vision, a global marketing communications firm servicing the luxury travel…