The New Way to Think About What Luxury Travelers Want
I recently worked with Walpole, the association for British luxury brands, and VisitBritain to create a luxury hospitality summit in New York City. Walpole, whose members include everyone from Bentley and Harrods to Claridge’s, The Macallan, and Gleneagles, whose new Townhouse is featured above, presented a new qualitative research study that explores the major themes affecting affluent consumers and their travel behaviors. While it focused on the UK, I found the report to be an excellent summation of what all of us are dealing with right now, so I’m sharing the key takeaways with you here. (The full report, produced by the London branding agency Notable, is available for download here.) Wherever you are reading this in the world, I think you’ll find the report’s conclusions important and worthwhile. It identifies…