Case Studies

Case Study – Advisory Board Development and Management

Faced with the need to build its business from the luxury travel agent community and develop a stronger ‘partnership’ relationship with the principles of key travel agencies in the North American market, this luxury hotel group retained Strategic Vision to develop and managed a Travel Agent Advisory Board. Read More.

Case Study – Conference Management and Development

Strategic Vision was retained by a National Tourist Office (NTO) to develop and manage a comprehensive educational platform in North America for its supplier, travel trade and media partners, that would specifically address the country’s key communication objectives in this market. The NTO needed to help the industry overcome traditionally quoted reasons for not travelling to the country, and in so doing create a new narrative for the destination, as part of its global strategy to double the number of visitors over a ten year period. Read More.

Case Study – Integrated Communications Strategy

Our client: an independent luxury hotel competing with global hotel chains recruited  Strategic Vision several years ago for its expertise across multiple sales and distribution channels in its key North American source market. The client needed support in the media, travel trade and MICE, group and consortia markets but could not afford three separate agencies or general sales representatives, even while their competition maintained extensive budgets and global sales teams. The hotel appointed Strategic Vision to deploy various communications strategies to build on the key relationships we have established in each of these key sectors. Read More.

Case Study – Public Relations

Our client is a privately owned, residential yacht with 165 luxury Residences. A diverse group of Residents from 19 countries own homes onboard and share interests in world cultures, history and adventure, and exploring fascinating destinations. They circle the globe every two to three years following an extraordinary itinerary that they select.

The client required controlled press coverage in targeted top tier magazines and publications with the certainty that the unique product would be correctly described for potential purchasers. Read More.

Case Study – Sales and Marketing

One of the world’s oldest travel companies with outbound operations throughout the world, was faced with a North American operation that was losing market share, had a demoralized staff, and required a new executive management and strategic direction. Following years of operating autonomously, the global executive committee of the parent company sought more direct involvement in the North American business. They retained Strategic Vision to support this turn-around situation, audit the entire business operation, and determine and recommend appropriate corrective solutions for implementation. Read More.