OUR EXPERTISE

advisory board development

Advisory Boards add an expert extension to your leadership team.  From validating strategies to spotting new trends, from uncovering insights to creating connections with important industry leaders and influencers – they are an important tool in your strategic sales and marketing arsenal.  

With our comprehensive industry knowledge and extensive network, SV is uniquely equipped to develop and maintain global advisory boards structured specifically to a client’s needs. This includes:

  • Global Recruitment  

  • Development of Structure and Board Commitments

  • Management and Moderation of in-person and Virtual Sessions

  • Ongoing Communication and Reporting

Brand Strategy and Positioning

Defining and articulating the unique role you play in your industry is a critical foundational element to your success. And it is even more important in today’s highly competitive and cluttered business environment. 

Strategic Vision is skilled at establishing and activating your strategic brand platform and messaging – from which all your integrated campaigns and communications programs are developed. 

Our services include:

  • Market research to mine insights and identify your white space

  • Development of core messaging pillars

  • Craft integrated communications strategies 

  • Development of loyalty, training and other brand-led programs 

Event Strategy
and Management

Events – virtual and in-person – remain a priority channel for reaching the right audience with the right message.  This is particularly true for hard-to-reach B2B targets.  The post-pandemic era offers the opportunity to create bespoke hybrid experiences for your brand.

Strategic Vision has deep experience in defining, managing and executing global event on behalf of our clients. 

Our services include:

  • Defining objectives and overall event experience 

  • Sourcing venues and logistics partners

  • Crafting agendas and identifying/recruiting key speakers

  • Promotional support from branding to reaching a VIP/media attendance

  • Overseeing event execution from start to finish 

  • Event moderation and facilitation

  • Post-event analysis and reporting 

Integrated Communication Strategy

Consistency and integration of your sales, marketing and PR channels have never been so important. The classic “right message/right medium/right time” mantra has held the test of time.

Using a disciplined approach to communications, Strategic Vision helps clients leverage the best channels for each audience, always with a combination of impact and efficiency in mind. 

Our services include:

  • Advising, negotiating, and implementing timely digital, traditional and trade campaigns

  • Designing and executing targeted CRM campaigns 

  • Building of databases through response channels as well as exclusive access to our proprietary trade databases of luxury travel advisors, incentive houses, corporations and travel media. 

  • Sourcing and overseeing the right creative partners to execute global campaigns

Public Speaking

Securing the right speaker can be a make or break for a successful event.  Delivering your key messages, sharing provocative insights and facilitating an inspiring and engaging conversation all contribute to its success.

Strategic Vision President, Peter Bates is a top choice for luxury marketing events, panel discussions, focus groups, and Travel Agent Advisory Boards. Always with a finger on the pulse of the marketplace, Peter is recognized globally for his visionary approach to marketing and his in-depth knowledge of the luxury sector. 

Speaking engagement commitments and fees can be discussed upon request. 

 

research

Grounding brand and marketing strategies in real data and timely insights is essential in today’s marketplace.  Mining the right data is the key to making timely, relevant, informed decisions that can be applied to sales, marketing and communications plans.

At SV, we are constantly exploring and measuring the attitudes of the key luxury marketing constituents – from leading travel advisors to incentive and meeting planners, industry executives and high-net-worth consumers. 

Our research platforms include:

  • Affluent Marketing Tracking Study (a study of the top 10% of wealthiest Americans based on net worth)

  • Proprietary Panel of 100 top luxury travel advisors and industry executives

  • Proprietary Panel of 20+ meeting planners and incentive specialists

Strategic Analysis

Deeply understanding the current internal and external factors affecting your business is a critical starting point when evolving your sales and marketing strategies.  Defining the advantages your company enjoys while also acknowledging and identifying the challenges you face – are fundamental building blocks of your plan.

Strategic Vision employs several tools to evaluate the current landscape and your place within it.  Armed with this clear picture of your current position in the marketplace, we are able to quickly recommend appropriate solutions and strategies to build an actionable plan. 

Our approaches include:

  • Competitive landscape and industry benchmark audits

  • SWOT analyses

  • Product and customer experience journey reviews

  • Current Sales and Marketing Plan evaluations