Making Peace with Wellness

Making Peace with Wellness

Wellness may be the biggest buzzword in our industry since experiences—and with at least as many different definitions. Everyone seems to be clamoring to capture a piece of the wellness pie, whose ingredients include fitness, spa, nutrition, spirituality, mindfulness, meditation, sustainability—you name it! The Global Wellness Institute uses a similarly broad definition to size the “global wellness economy” at $4.2 trillion in 2017—with “wellness tourism” accounting for $639 billion of that.  Yoga at Six Senses However you define it, there is no doubt that wellness is on the minds of travel consumers, particularly the luxury market. I asked YouGov, whose annual Affluent Perspective Global Study provides a detailed, deeply personal picture of the lives and lifestyles of the global affluent—the top 10% or higher of households in 26 countries—to look…
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Rebuilding Your Reputation After A Crisis

Rebuilding Your Reputation After A Crisis

Crisis isn’t always avoidable, and it can have an enormous negative impact on tourism and hospitality. While no two crises have the same demand for resources or time limitations, a clear strategy will be the key to recovering successfully and reducing damage to a destination or brand. Yesterday I shared some thoughts with Forbes on crisis communication in an article entitled, The Dominican Republic Faces A Massive Battle to Regain Traveler Trust, surrounding the topic of rebuilding trust during a crisis.  “Recovery from any such incident requires the principal to be proactive and transparent from day one.”He says, “As we know all too well, the tourism industry is susceptible to crises. Just in the last few months, we’ve had incidents on cruise ships, riverboats, airlines and destinations. Some of these may not be national incidents and…
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What Does The Travel Industry Have To Be Proud Of?

What Does The Travel Industry Have To Be Proud Of?

New York City is hosting WorldPride next month, an international celebration timed to coincide with the 50th anniversary of the Stonewall uprising, which marked the beginning of the modern LGBT rights movement. The city is expecting three million visitors to join the festivities. That’s an astonishing number for those of us in the industry who remember when “gay travel” was just an oft-ignored niche. Today, the annual value of total spending by LGBT travelers is estimated to be north of $200 billion, according to Out Now Consulting. Photo courtesy of Shutterstock.com That purchasing power is set to grow even higher. A 2018 study by Kantar Consulting and Hornet showed that while 8% of baby boomers identify as LGBTQI+, a whopping 31% of Centennials, aka Generation Z, locate themselves somewhere along that spectrum. (The QI+ part…
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A Collection of Thoughts on Hotel Collections

A Collection of Thoughts on Hotel Collections

You may have seen the news in January that Ted Teng will soon be stepping down as President and CEO of Leading Hotels of the World. Most of you share my high regard for Ted, who ran LHW for 10 years. Interestingly, his departure was announced around six months after Filip Boyen left rival Small Luxury Hotels of the World; Boyen, in turn, was replaced by Jean-François Ferret, who came from Relais & Châteaux, yet another independent hotel collection. All this executive shuffling got me thinking about the role these collections—which also include Preferred Hotels & Resorts—play in the luxury travel industry today. All of them were established in the pre-Internet era to provide…
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A Snapshot of the Australian Luxury Traveller in 2019

A Snapshot of the Australian Luxury Traveller in 2019

Today in Sydney, we launched the Australian Luxury Traveller 2019 study by Goldman Group – the biggest Virtuoso agency in Australia. The study was completed over the past three months by Strategic Vision in association with AccorHotels. We are pleased to provide the press release and survey results here. New destinations, heritage sites, gourmet food…and value for money - discover what the luxury traveller wants in 2019 A new survey has revealed intriguing insights into the globetrotting habits of Australia’s luxury travellers, including their passion for discovering unique experiences, their willingness to travel to far-flung locations and their spending habits in pursuit of the perfect getaway. The survey, conducted by the Goldman Group - Australia’s premier luxury travel advisory group, in partnership with AccorHotels, also underlined the close partnership between…
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Top Luxury Travel Advisors Expect a Boom Year in 2019

Top Luxury Travel Advisors Expect a Boom Year in 2019

Increased wealth, interest in new experiences, and inspiration from social media outweigh concerns about economic headwinds and world events in Strategic Vision’s 2019 Pulse of the Industry Survey A survey of the top luxury travel management firms in the United States reveals surging optimism about the state of the industry heading into 2019. In its annual Pulse of the Industry Survey, global marketing communications firm Strategic Vision reports that 44% of companies surveyed say their clients are optimistic about international travel, with 54% optimistic about domestic travel. That’s a big leap from last year’s numbers of 19% for international travel and 29% for domestic travel. Only 16% of advisors said their clients were feeling cautious about international travel in this year’s survey. For most of the surveyed firms—which plan and…
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What Lies Ahead: Travel’s Biggest Challenges In 2019

What Lies Ahead: Travel’s Biggest Challenges In 2019

It’s the most wonderful time of the year—the season when travel publications and experts tout their predictions for the next 12 months, like the hottest destinations and the big new trends. (Am I the only one who feels like the “new” trends always sound a lot like the “old” trends?) I’ve decided to do something a bit different: I’ve compiled a few issues that I’d like to see the industry tackle next year. Some of these are new problems, some have been bubbling up for a while, but they need our collective attention. As an industry observer, I know what incredible things we can accomplish together—innovation, technology, creating experiences‚ all in the name of bringing people together so they can do business, learn something, or bring value to their lives.…
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Brand Mission: Finding Your Why

Brand Mission: Finding Your Why

If you’re anything like me, it’s way too easy to get caught up in the daily grind of work—meetings, presentations, trips, repeat—and forget the underlying forces that motivate us to keep at it. Of course, we all work to grow our business and make some money, but is that really what gets us out of bed in the morning? What’s the deeper meaning that motivates us to do what we do—and not just work for work’s sake? I started asking myself this question recently after hearing a terrific speaker: Simon Sinek. He called this deeper meaning your “WHY,” and he makes a convincing case that each of us needs to define our mission and values—as individuals, as teams, and as companies—in order to succeed. Here’s Sinek’s argument, in sum: You…
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Uncover Why Many Travel Companies Are Becoming Content Marketers

Uncover Why Many Travel Companies Are Becoming Content Marketers

If you’re an American of a certain age, you probably remember The Love Boat. It was a corny sitcom that ran from 1977 to 1986 and was set on a cruise ship. But beyond the campy fun, the show was notable for something else: It was the first successful example of content marketing in the travel business: The action took place aboard the Pacific Princess, providing invaluable exposure for Princess and the entire cruise industry. I was reminded of the show when reading recently about Carnival’s recent success as a producer of television shows. The corporation, which oversees 10 cruise brands, now creates six different series on major U.S. networks through its Ocean Originals arm—including “The Voyager with Josh Garcia” on NBC; “Ocean Treks with Jeff Corwin” and “Vacation Creation,”…
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Discover the Unfamiliar Australian Coast of Margaret River

Discover the Unfamiliar Australian Coast of Margaret River

I rarely write about my own travel experiences in this space, preferring to discuss a topic of interest to all of us in the industry, to help set the agenda and stimulate conversation. But once in a while I visit a place so extraordinary that I want to share with as many colleagues as I can. So please indulge me as I recount a recent trip to an area that’s unfamiliar to most luxury travelers but deserves greater attention: the Margaret River region of Western Australia. I found its combination of scenery, surfing, and wine unique, and its unhurried yet sophisticated vibe utterly captivating.   I’ve been to Perth several times and have even made it up to Broome, the remote beach…
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