As President & Founder of Strategic Vision, Peter Bates designs and implements targeted campaigns to build the profile and revenue for luxury brand leaders that include Meredith Media Corporation, Accor, Rosewood Hotels & Resorts, Grace Bay Resorts, The Gleneagles Hotel and Virtuoso.
Throughout his global sales and marketing career, Peter has served in a variety of roles, including senior executive and board positions with Cunard Line, based in the U.S.; Mandarin Oriental Hotel Group, based in Hong Kong; and the Savoy Group of Hotels in London. He was responsible for the re-branding of over 100 hotels throughout the U.K. under the Thistle Hotels brand and, earlier in his career, re-launched Scotland’s famous Gleneagles Hotel in Perthshire.
Based in New York, Peter consults throughout the world with many well-known brands in the luxury marketplace, including publications, hotels, resorts and destinations. He is sought after for providing strategic business solutions, repositioning brands to meet today’s marketplace, and facilitating change to drive sales.
He has moderated Travel + Leisure’s MarketWatch, ILTM’s Leaders’ Forum in Cannes, the Virtuoso International Symposium three times – in Sydney, Australia (2009), Mexico City (2010), and aboard the Regent Seven Seas Mariner (2012) – and a session at the annual GBTA Convention in 2012 (Boston) and in 2011 (Denver).
Peter has been nominated a Fellow of the Chartered Institute of Marketing, the Institute of Hospitality, and the Tourism Society. He is a Certified Travel Counselor (CTC), a Freeman of the City of London, and an Associate Member of the Society of American Travel Writers (SATW).