Loyde is an experienced marketing professional with a background in brand management, advertising, and sales.
Prior to joining Strategic Vision, Loyde was an Assistant Brand Manager for Bayer Consumer Health, where she drove the sales forecasting process for the multi-million dollar Alka-Seltzer Plus brand. Previously, Loyde spent 6 years in account management for two Boston area advertising agencies, where she executed multimedia, award-winning campaigns for well-known brands such as Liberty Mutual Insurance and Toyota.
Along with her marketing career, Loyde also spent 5 years in sales for the retail beauty and health/wellness industries developing skills at 1:1 engagement with consumers. Early in her career, she honed numerous years of administrative skills supporting senior leadership within The Boston Consulting Group.
Loyde majored in International Business and graduated magna cum laude with a Bachelor of Science in Business Administration from Suffolk University in Boston, MA. She then went on to receive a Master in Business Administration with a concentration in Marketing from Michigan State University.
An intrepid traveler, smart thinker, and resourceful problem-solver, Loyde joined Strategic Vision in August 2017.