Unpacking the Strength of the Luxury Travel Market
Our latest survey results reveal how the wealthy feel about the economy, service, and their next vacation. In early August, I reported on the results of a survey of wealthy U.S. consumers I conducted in partnership with Chandler Mount and his Affluent Consumer Research Company. Among our key findings: Demand for luxury travel was taking off, consumers were splashing out for bigger and further-flung trips, and younger folks use a different set of yardsticks to gauge their satisfaction with a travel brand. Since then, ACRC has been fielding the survey on a continuous basis, asking the respondents — U.S. adults earning $200,000 or more in household income and residing in affluent-dense neighborhoods — for their thoughts about spending, travel, service, and more. That lets us track how their outlooks are changing…