The pandemic’s not over, so how should we talk about it? Why innovative messaging is so critical to engage your customer.
This must be what Purgatory feels like. One year after the first lockdowns, travel is still stuck in the in-between: much better than the catastrophe of 2020, but not quite ready to celebrate yet. For every reason to be hopeful — an uptick in bookings, progress with vaccinations, talks about global health passports — there is a reason for continued caution. As of this writing, about 18% of the U.S. population has received at least one dose and just shy of 10% have had both. With progress this gradual, many consumers are still hesitant to make plans. Those sentiments were a theme at an industry roundtable I co-hosted last month with Jack Ezon, Founder and Managing Partner of Embark Beyond. Many of the travel executives in attendance shared a mix…