Making Peace with Wellness
Wellness may be the biggest buzzword in our industry since experiences—and with at least as many different definitions. Everyone seems to be clamoring to capture a piece of the wellness pie, whose ingredients include fitness, spa, nutrition, spirituality, mindfulness, meditation, sustainability—you name it! The Global Wellness Institute uses a similarly broad definition to size the “global wellness economy” at $4.2 trillion in 2017—with “wellness tourism” accounting for $639 billion of that. Yoga at Six Senses However you define it, there is no doubt that wellness is on the minds of travel consumers, particularly the luxury market. I asked YouGov, whose annual Affluent Perspective Global Study provides a detailed, deeply personal picture of the lives and lifestyles of the global affluent—the top 10% or higher of households in 26 countries—to look…