Rebuilding Your Reputation After A Crisis

Rebuilding Your Reputation After A Crisis

Crisis isn’t always avoidable, and it can have an enormous negative impact on tourism and hospitality. While no two crises have the same demand for resources or time limitations, a clear strategy will be the key to recovering successfully and reducing damage to a destination or brand. Yesterday I shared some thoughts with Forbes on crisis communication in an article entitled, The Dominican Republic Faces A Massive Battle to Regain Traveler Trust, surrounding the topic of rebuilding trust during a crisis.  “Recovery from any such incident requires the principal to be proactive and transparent from day one.”He says, “As we know all too well, the tourism industry is susceptible to crises. Just in the last few months, we’ve had incidents on cruise ships, riverboats, airlines and destinations. Some of these may not be national incidents and…
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