What To Do When Disaster Strikes!
Hurricanes, earthquakes, and terrorist attacks. Over the past month, the travel industry has had to react swiftly to get the word about the effects of such natural and man-made disasters. The challenge for hotels, resorts and cities is to ensure they have a strategy in place to clearly communicate with customers, travel agents and tourists who book or visit them. These places need to frequently convey what damage has occurred and when they expect to be back online or cleared for travel. Some might say that a resort seems a frivolous consideration compared to the devastation experienced to homes and businesses from these disasters or attacks. But travel and tourism are virtually the lifeblood of many in the affected regions, so effectively communicating one’s status may mean everything to the…