08Mar 2017 by Peter Bates
The Luxury Travel Industry’s Outlook on 2017: Optimistic But a Bit Nervous

The Luxury Travel Industry’s Outlook on 2017: Optimistic But a Bit Nervous

Luxury Beat
Strategic Vision's 2017 Pulse of the Industry Survey reveals that top travel management firms expect to see growth. But security, political stability, and Zika remain pockets of concern. The U.S. luxury travel industry is predicting a strong year for 2017, citing the resilience of the post-election economy and increased consumer confidence as main factors. But it does expect some areas of softness and concern, particularly around international travel. These are the conclusions of the Pulse of the Industry Survey conducted this February by Strategic Vision, a global marketing communications firm servicing the luxury travel and lifestyle industries. Survey respondents, which include senior executives of the nation's leading luxury travel management firms, bridging the leisure, corporate and meetings & incentives sectors, are largely optimistic about their clients' 2017 travel sentiments. "The…
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07Mar 2017 by Peter Bates

Highly Affluent Travelers – An Update

Luxury Beat
What do highly affluent travelers really want in terms of vacation travel? Research firm YouGov asked that question in a recent poll of such travelers (defined as those with household incomes over $350,000), and the results are key to understanding the new mindset for luxury travel. Here are a few key findings on this valuable survey that I thought were highly relevant to the travel market, focusing on what these highest-end travelers value in a hotel or resort experience and how they use travel advisors. Who are Highly Affluent Travelers? YouGov’s survey can create a number of consumer breakouts, but for today we are talking about highly affluent travelers split into two groups: The first group called Extraordinary Travelers, who have taken a private jet vacation (hence the term “extraordinary”)…
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